Built for Real-World Mobility Operations
Electrify powers SomaRide at Somabay, supporting private mobility across a large, self-contained Red Sea destination and providing the operational learning behind our scalable mobility platform.
Running a Private Mobility Network Is More Complex Than It Should Be
Private destinations may operate vehicles and drivers while relying on fragmented tools and manual workflows for passenger requests, dispatch, scheduling, payments, vehicle management, and reporting.
- Fragmented passenger requests across phone, WhatsApp, and manual dispatch
- Limited vehicle and driver visibility
- Difficult dispatch coordination
- Passenger waiting and uncertainty
- Disconnected payments and manual reporting
- Difficulty preparing for electrification
Electrify brings the entire mobility operation into one connected platform.
Everything Required to Operate a Mobility Network
One connected platform for passengers, drivers, dispatch, fleet operations, payments, and the data that ties it all together.
Operations Dashboard
A central control center for monitoring and managing vehicles, drivers, trips, demand, service quality, and daily mobility operations — the console operators actually run each day.
See the dashboardPassenger App
A fully branded passenger experience for requesting rides, tracking vehicles, managing payments, and accessing destination-specific mobility services.
Driver App
Dedicated tools that help drivers receive trips, navigate, manage ride status, and communicate with passengers.
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Fleet Intelligence
Operational insight into utilization, demand, downtime, performance, and service quality across the network.
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Payments & Revenue
Payment and revenue tools designed for private mobility environments — cards, wallets, ride packages, and reconciliation.
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Integrations & APIs
Connect Electrify with the destination's existing software, infrastructure, and mobility ecosystem.
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EV, Battery & IoT
Extend the mobility operating layer to electric fleets, charging networks, battery systems, and connected infrastructure.
The Digital Operating Layer
Electrify sits between passengers, operations, fleets, and infrastructure — one connected system instead of disconnected tools.
Launch Your Mobility Network in Four Steps
Build the platform once. Configure it for every destination.
Configure
Define zones, ride types, users, pricing, fleet, rules, and branding.
Integrate
Connect payments, maps, destination systems, telematics, EV infrastructure, and required tools.
Deploy
Launch the branded passenger experience, driver tools, and operations dashboard.
Operate & Optimize
Monitor the network, manage dispatch, understand demand, improve utilization, and scale using operational data.
From Transportation Operation to Connected Mobility Network
How Electrify grew out of powering SomaRide at Somabay.
The Challenge
Somabay operates a private destination with guests, homeowners, employees, destination-owned vehicles, and destination-managed drivers across multiple service requirements. Private mobility operations of this type often rely on fragmented workflows and limited real-time visibility.
The Solution
Electrify provided a passenger application, driver application, operations dashboard, live vehicle tracking, ride management, payments, notifications, reporting, service-zone controls, and administrative tools.
The Results
Built for Destinations That Operate Their Own Mobility
Resorts & Destination Communities
Provide guests, homeowners, employees, and visitors with a branded mobility experience across the destination.
Gated Communities
Manage resident transportation, internal shuttles, service vehicles, and on-demand mobility.
Universities & Campuses
Coordinate student, staff, visitor, and inter-campus transportation through one platform.
Business & Industrial Parks
Improve employee transportation, internal logistics, and fleet utilization across large sites.
Airports
Manage passenger transfers, staff transportation, airside mobility, and dedicated vehicle fleets.
Tourism Destinations
Create integrated, branded mobility experiences across attractions, hotels, beaches, marinas, and transport hubs.
Smart Cities & Mixed-Use Developments
Connect multiple mobility services, operators, vehicles, users, and infrastructure within one digital layer.
Built for Operational Results
Centralize Operations
Manage vehicles, drivers, trips, users, payments, and reporting from one system.
Improve Fleet Utilization
Understand where vehicles are, how they're being used, and where capacity is being wasted.
Improve Passenger Experience
Give passengers real-time tracking, arrival updates, and a consistent branded service.
Deliver a Branded Experience
Offer mobility under the destination's own brand rather than relying on third-party ride-hailing apps.
Support Multiple Vehicle Types
Manage cars, shuttles, golf carts, EVs, scooters, and other fleet types from one platform.
Prepare for Electrification
Add charging, battery, energy, and IoT infrastructure as the fleet transitions to electric mobility.
Turn Operations Into Data
Turn every ride and vehicle movement into useful operational insight.
Why Electrify
White-Label by Design
The platform launches under the customer's own identity, brand, operating rules, and service model.
Built for Private Networks
Designed for controlled destinations with their own vehicles, drivers, users, and operational policies — not a public marketplace.
Vehicle-Agnostic
Support conventional, electric, shared, and specialized vehicle types through the same operating layer.
Modular
Start with ride operations and add payments, fleet intelligence, EV infrastructure, IoT, and integrations over time.
Asset-Light
Customers use their existing vehicles and drivers while Electrify provides the software layer.
Integration-Ready
Connect with destination systems, payment providers, telematics, charging equipment, and operational infrastructure.
Built From Real Operations
Electrify grew out of running live mobility operations at Somabay, so the platform reflects how private networks actually work.
Designed to Scale
One standardized platform, configured for each destination — new deployments become configuration and integration rather than new product development.
From Digital Mobility to Electric Mobility
Electrify can connect electric vehicles, charging points, battery-swapping stations, battery telemetry, and other connected infrastructure to the same platform used to manage everyday mobility operations.
Battery & Charging Status
Monitor battery state and charging status across the fleet.
Swap-Station Monitoring
Track swap-station activity, battery assignment, and battery lifecycle history.
Vehicle & IoT Telemetry
Bring energy usage and connected-infrastructure alerts into the same operations dashboard.
Digitize → Optimize → Electrify
Connect With the Systems You Already Run
Electrify is designed to connect with the software, infrastructure, and mobility ecosystem a destination already relies on.
- Property & hotel systems
- ERP platforms
- Payment gateways
- Access-control systems
- Telematics providers
- IoT devices
- Charging stations
- Battery-swapping stations
- Mapping services
- CRM systems
About Electrify
Electrify is building the software infrastructure behind private mobility networks.
We help destinations launch and manage branded transportation systems using their own vehicles, drivers, operating rules, and customer experience.
Our platform connects passengers, drivers, vehicles, payments, operations, analytics, and electric mobility infrastructure through one system.
Our vision is to make private mobility networks as measurable, connected, and scalable as modern digital platforms.
The Team Behind the Platform
Engineering, operations, and partnerships expertise, focused on building and deploying mobility software for private destinations.
Abdelrhman Hatem
Chief Executive Officer
Marina Girgis
Partnerships Specialist
Ahmed Hegazy
Operations and Logistics Specialist
Ahmed Fathy
Business Development Executive
Yahia El Shakhs
Head of Engineering
Kareem Morsy
Technology HeadSee Electrify on Your Own Network
Tell us about your destination, fleet, and mobility operation. Our team will show you how Electrify can be configured for your use case.
Book a DemoBook a Demo
Tell us about your destination, fleet, and mobility operation. Our team will show you how Electrify can be configured for your use case.
Address
10 Khalifa Mamoun
Masr El Gdeda, Cairo
Call Us
+20 1060046469
Email Us
contact@electrify.geektech.software
info@electrify.geektech.software
Working Hours
Sun - Thur: 9AM to 5PM
Saturday: 11AM to 2PM